Redbelly Network’s Content Makeover
60K to 210K in 6 Months
Overview
Redbelly Network, a blockchain platform, faced challenges in social media engagement, branding consistency, and audience growth. With unclear positioning and ineffective content strategy, their social media presence lacked impact. Over six months, our team transformed their digital presence, increasing their audience from 60K to 210K, reviving engagement, and aligning content with their business goals.
Challenges Before Our Involvement
Unclear positioning: Redbelly Network struggled with defining its unique value proposition.
Lack of content strategy: There was no structured approach to posting or audience engagement.
Irregular posting: Inconsistency led to low visibility and reduced audience retention.
Generic messaging & design: AI-generated content lacked human appeal and relevance.
Low engagement: The audience did not interact meaningfully with posts, impacting growth and community traction.
A Strategic Social Media Makeover
Strategy and Growth
Conducted a deep dive into Redbelly Network’s business goals and audience insights.
Developed a data-driven social media strategy aligning with their mainnet launch, fundraising goals, and platform expansion.
Identified key platforms for engagement, focusing on X (Twitter) and Telegram.
Created an editorial calendar to align content with industry trends, product launches, and community discussions.
Content and Branding
Profile Optimization: Revamped their X profile with an SEO-rich bio, branded visuals, and clear CTAs.
Brand Voice Development: Shifted from generic AI-generated posts to engaging, insightful, and humanized content.
Copywriting & Storytelling: Introduced narratives around team achievements, research insights, and product innovations.
Content Creation: Designed platform-specific visuals, infographics, and carousels to boost engagement.
Scheduling & Automation: Implemented scheduled posting to ensure consistent and timely updates.
Engagement and Community Building
Audience Interaction: Actively engaged with community members through replies, DMs, and comment sections.
Trend-Driven Content: Leveraged trending Web3 discussions to keep Redbelly Network relevant and top-of-mind.
Social Listening & Sentiment Analysis: Monitored brand mentions and industry conversations to refine messaging.
User-Generated Content (UGC) Strategies: Encouraged community members to share experiences and testimonials, fostering brand advocacy.
Performance and Optimization
Reporting & Insights: Delivered monthly reports analyzing KPIs such as engagement, reach, and follower growth.
Data-Driven Content Optimization: A/B tested different content formats to refine strategies and maximize impact.
Channel- Specific Growth
Twitter / X
Developed a structured content plan tailored to blockchain and Web3 audiences.
Increased engagement through polls, interactive threads, and industry insights.
Shifted from promotional messaging to value-driven content, improving interaction rates.
Telegram
Despite data limitations (120-day retention), engagement saw a noticeable uptick.
Moderation and community-led discussions fostered a stronger, more active community.
Results & Impact
Follower Growth
60K → 210K in six months
Higher Engagement
Increased post interactions, retweets, and meaningful discussions.
Content Consistency
Established a strong, recognizable brand voice across social channels.
Stronger Community Bonds
More user participation and organic advocacy.
What Redbelly team says
" Priyanka is a smart and professional player. She made a very positive impact on our marketing and content, while helped grow our community. She is skilled in multi-tasking and would be a great asset for a Web3 team. "
Tim Bass
Director and Chief Growth Officer, Redbelly Network
Conclusion
Redbelly Network’s transformation proves the power of a well-structured social media strategy. By implementing data-driven insights, engaging content, and consistent interaction, we turned their social media into a high-performing growth engine.
